Frequently Asked Questions

Who retains Bond & Pecaro?

What is the purpose of an independent valuation?

What services do you provide?

What does a typical report cost?

How long does it take to complete a project?

What valuation methods does Bond & Pecaro rely upon in a fair market valuation?

Does Bond & Pecaro sell any research materials or publications?

Who retains Bond & Pecaro?

Bond & Pecaro works with a diversified set of clients in the communications, media, and technology sectors. Both large and small companies retain our services on a variety of financial, strategic, and valuation matters.

Buyers and sellers of companies may require our services for financial reporting and tax requirements. Quite often, we are retained directly by the chief financial officer, tax director, or controller of a company.

Bond & Pecaro's services are also secured through a client's attorney, accounting firm, or financial advisor.

What is the purpose of an independent valuation?

The asset appraisals and fair market valuations are used for many purposes. The buyer of a property typically uses an asset appraisal to determine the purchase price of the tangible and intangible assets of the acquired business.

This may be required for tax and financial reporting purposes. A fair market valuation establishes the value of an enterprise. The valuation is useful as a benchmark for purchase agreements, financing requirements, employee incentive programs, business plans, and estate tax purposes.

What services do you provide?

Bond & Pecaro provides financial, valuation, and strategic consulting services to the television, radio, cable, media, wireless, technology, publishing, and Internet industries.

The firm has been retained to appraise over 3,500 media and technology firms.

Members of our staff have extensive experience in the areas of market research, valuation-related tax matters, financial and economic analysis, demand forecasting, strategic consulting, communications engineering, acquisition evaluation, and litigation support.

What does a typical report cost?

The cost of a report or project will vary based upon the complexity of the engagement. We prepare an estimate for the project based upon the hourly rates for the professionals involved in the assignment and the time required to complete the project.

Related out-of-pocket expenses such as travel, long distance calls, duplication, and express delivery charges are billed separately, at cost.

How long does it take to complete a project?

The time required to deliver a draft report also depends upon the complexity or specialized nature of the project. A letter report determining a company's fair market value may typically take two weeks to deliver. An asset appraisal will often take four weeks or more from the time of the visit.

Bond & Pecaro takes pride in its ability to meet client deadlines and will do everything possible to meet our client's needs.

What valuation methods does Bond & Pecaro rely upon in a fair market valuation?

Bond & Pecaro relies upon the three major approaches to valuation — the cost, market, and income approaches.

• A valuation using the cost approach measures the worth of a business or asset through the summation of the costs necessary to replicate the concern or to place an asset in service.
• The market approach analyzes the sales of businesses comparable in structure, market position, and size to determine the value of the enterprise based upon the selling prices of similar companies.
• The income approach measures the expected benefits, expressed in cash, that an asset brings to its holder. The fair market value of a business is expressed by discounting these future benefits.

Does Bond & Pecaro sell any research materials or publications?

Bond & Pecaro produces two annual publications for sale — the National Association of Broadcasters/Bond & Pecaro's Television Industry, Market-By-Market Review and CyberValuation, Internet Business Valuation, Trends, and Analysis.